|Robert Welch was given a bright red Mini
Cooper for his 17th Birthday and began a relationship that was to take him
from student to entrepreneur. Upon driving round London throughout his time
at university, Robert noticed hundreds of tourists stopping to take photos
of his little car. Robert dreamt of one day running a tour company that only
used a fleet of classic Minis to take tourists round London.
identifying a potential niche in the market, Robert wanted to cut his teeth
in the City of London. Little did he know, his dream was far closer than he
would have ever thought due to the economic instability at the time.
a job in the financial industry in June 2008 was virtually impossible due to
the recessive economic climate at the time.
It wasn't until a fateful interview for a less than desirable sales job
that he met Oliver Knight. Oliver also happened to own a classic Mini Cooper
and had also noticed the attention they created in London. It was not long
two budding entrepreneurs were creating business plans and pitching for
investment towards the very banks they were applying for jobs in only months
Since then things have been moving thick and fast – buying Minis, setting up
the website, obtaining the required licences, acquiring premises and staff,
the list was endless! Despite the worsening economic constraints, 2009 was
possible time to launch a new business in the tourist industry; the
appreciation of foreign currencies lead to a boom in visits to the capital.
smallcarBIGCITY were able to go from 864th position on Trip Advisor's list
attractions, all the way to 3rd within 6 months!
- Royal London 0.5hr
- The A-List Tour 1hr
- The Italian Job 1.5hrs
- A Bridge Too Far 2hrs
- The Great Escape 3hrs
- Special Seasonal Tours
Phone: +44 2075 850 399