Digger: What is your brother’s and your background Steve:?
Steve: Jeff has worked for Midland since he left school. I had
a record shop in the Bull Ring centre in Birmingham in the
late 70`s early 80`s...sold it and moved to Spain for a couple
of years. Came back in '83 and joined the business as sales
Digger: I know the business has a long and proud history. Can
you please tell us how Midland Records started and how it has
developed into the business it is today?
Steve: It's a family run business of some 50 years whose
journey began on the rain and snow lashed markets of the
The business expanded rapidly during the sixties and seventies
with Midland becoming a leading player in the wholesale
distribution of major label overstocks and deletions
worldwide, whilst continuing to service the non traditional
retail sector here in the UK.
With the industry wide problem of piracy and downloading
making higher value products virtually impossible to retail,
Midland felt the need to give our customers something
different and have concentrated our efforts towards the more
neglected areas of audio, visual home entertainment, and now
stock what we believe to be the most comprehensive range of
Special Interest DVD’s in the UK.
Digger: You specialise in budget DVDs and CDs but cover a very
wide range of genres - the 60s, 70s and 80s and numerous
musical styles. Are there any that are particularly strong or
Steve: Nostalgia, 50`s, 60`s , Rockabilly, Rock & Roll are our
strongest. Including London American stories, Atlantic, Decca,
Imperial, MGM, Sun, Capital, Mercury, Columbia, RCA, Roulette,
Chess, Brunswick, King, Top Rank, Pye international, Coral,
ABC–Paramount, DOT, Vee-Jay, Parlophone and Speciality to name
but a few!
Digger: What is special about the service and product you
offer? In other words, what would you say are the USPs of
Steve: Listening to the requirements of our customers and the
ability to adapt the products we stock to suit these
Digger: And what are your and Jeff’s personal retro passions
Steve: We both love live music.
Digger: Why do you think retro and nostalgia is generally so
popular with so many people these days?
Steve: A resurgence in quality and affordable releases of back
Digger: Who are your ‘typical’ customers, where are your
customers coming from and what customer feedback/comments do
Steve: Our typical customer would now be an independent
retailer who has identified a gap in the market for our
products. Many also retail online to gain a much wider
audience for the products they stock. We have day to day
contact with many of our customers who are always open to
suggestions as to the lines we feel they should be stocking.
Comments like ( I never thought that would sell ! ) are
commonplace. Supermarkets are the main retail outlets for
music these days but have a very limited view on what they can
sell ( usually chart etc. as it's all they know ) buyers usually
have no knowledge or any experience in music retail which is
why our customers have found this gap in the market place.
Digger: What are the best and most enjoyable aspects of
running Midland Records?
Steve: We are both music lovers, what could be more enjoyable
than earning a living from something you love!
Digger: What are your plans for the Midland Records business
in the future Steve?
Steve: Just to continue
exploiting the gap in the marketplace and give our customers
the service they require. Hopefully this will ensure Midland
are around for many years to come in what are very testing
times for retail.
Midland Record Co - the UK's
supplier of specialist pre-recorded budget
CD and DVD products - TRADE ONLY PLEASE
BALLROOM, DECADE 60'S/70'S ETC., BIG BAND & DANCE BAND,
CHILDREN'S, CLASSICAL, COMEDY, EASY LISTENING, FOLK, GOSPEL &
RELIGIOUS, COUNTRY & IRISH, JAZZ/BLUES/SOUL, MILITARY BANDS &
BRASS BANDS, MUSICALS/SHOWS/FILM SOUNDTRACKS,
NOSTALGIA, POPULAR, REGGAE, ROCK & ROLL, SCOTTISH, WELSH, ROCK
DVDs. FILM, MOTORSPORT, MUSIC, SPECIAL INTEREST, SPORT &
Midland are the UK's leading
independent supplier of specialist pre-recorded budget CD and
DVD products to non-traditional outlets.
With over 6000 titles available and new lines arriving daily
we are confident that you will find many items that will
compliment your existing range of product. Should you need any
help with your initial selections please contact us, with over
50 years experience you can be sure our advice will prove
Midland Record Co. Ltd, Chase
Road, Brownhills, West Midlands, WS8 6JT
Midland Record Co