Style of 69
Digger talked to
Urte Perry who runs Style of 69 in Germany, selling retro
style to a worldwide
Urte offers the
Scooterist, Skinhead, Mod and Northern Soul clothing and
accessories for sale.
Please tell us about your
I was a young skingirl in
the 1980’s - a bit of a rebel. I found many of the lads on the
skinscene at that time to be on my wavelength – eventually
marrying one of them.
Can you please tell us more about Style of 69 and what’s on
Urte: We try
to find true and traditional items, either original or retro,
that are true to the things that were around during the time
that my husband and I were growing up and even before. We
remember how difficult it was for us – so many miles away from
the few stores which existed at that time in Germany – to find
and get hold of the gear/clothing that we wanted to be “up-to-date”.
The kids of today can find classic British streetwear fashion
and more at one place at Styleof69.
How has the Style of 69 business developed into what it is
We started as a web-based
site with a couple of pages of only a few items and some
info on the scene, and have now grown to an online shopping
You offer a large range of
quality items and brands for sale. How hard is it finding good
quality items and acquiring these classic brands?
Classic retro brands are in
easy reach if you do enough research and talk with suppliers
and manufacturers. Balancing the needs of the suppliers and
our need to make a little money, whilst not ripping off our
buyers, is where the true balancing act lays.
Mod, Skinhead and other youth cultures remain very popular.
Why do you think retro like this is so popular these days and
seemingly increasingly so with the newer generations?
As grown-up rebels ourselves
and parents of teenagers, we know that even if new generations
are well parented and educated they will always want in some
way to rebel against the society that has cared for them so
well – to stamp their mark!
The Mod / Skinhead scene has such great history – good and bad
– it is a true magnet for the younger generation of hopeful
It also poses an opportunity to stand out from the crowd –
attracting the attention of their peers and standing …. tall.
And what does retro, the
sixties and the seventies mean to you and what are your
personal retro passions?
Urte: Personally I
just love the colours, the patterns, the music, and in general
I guess on a subconscious level it takes one back to the
childhood, when the world was a smaller and better place.
That’s why it is so popular now.
What items, styles and brands tend to be the most popular?
Smart jackets and loud
shirts are always a big hit.
Who are your ‘typical’ customers, where are your customers
coming from and what customer feedback/comments do you get?
I think we don’t really have
a “typical” customer. Our customers are from all over the
world, all ages, and from all walks of life. But in general
you could say they are affiliated with some kind of youth
culture or scene, or just very much in love with the retro
What are the best and most enjoyable aspects of running Style
Best bit is probably being
able to supply very nice clothing and accessories at
affordable prices. Making them easily available through the
online shop, and thereby making people happier. It is also
giving me the opportunity to work from home, something that
has benefited my children.
What are your plans for Style
of 69 in the future Urte?
We are hoping to grow and
develop the online shop and the range of items we supply. Our
wish is to keep continuing in supplying affordable smart
British fashion to all.
Style of 69 Scooterist, Skinhead, Mod and Northern Soul
clothing and accessories
Polo shirts, T-shirts, Knitwear, Trousers, Footwear,
Bielefelder Str. 65
Tel: 05254 - 93 66 48 (0049 5254 93 66 48)
Telefax: 05254 - 93
Style of 69