Rock Follies Vintage - has grown
from a love of Fashion, Fabrics and all things Vintage...
Digger talks to Lynda Case, who runs vintage
business Rock Follies. Lynda is already a prominent presence on the
vintage fairs circuit.
Vintage fabrics into new pieces, sourcing original items for
their collection and creating Vintage craft, Lynda and
daughter Alys are inspired by yesterdays beautiful fabrics,
design and quality.
Can you please tell us a little bit about your background
Lynda and about your and your passion for Vintage?
Lynda: My family had a tradition of being practical. My mother
and my grandmother were knitters and dress makers and I
followed their love of fabrics and started making clothes when
I was young. I was very lucky to be trained at Wimbledon
School of Art in Theatre Costume, and worked for The English
National Opera in their production wardrobe in London. Here I
got my hands on and really learned about beautiful fabrics,
buttons, lace and design. I then went on to run The Redgrave
Theatre wardrobe in Farnham Surrey before going freelance and
having my family a son and daughter. I have always had a
passion for owning Vintage items. Even in the late 1970's I
would buy a little 1920's evening bag from a junk shop when
my friends were buying bags from the High Street. I would be
reworking an old pair of Levis and hunting around the London
Markets for old Fur Coats and silky scarves and pieces of
Digger: How did the Rock Follies business come about?
Lynda: Well, I had put all my energy into bringing up my
children and aware that I was looking for a new project. I
found myself in a Vintage Shop and I turned to my daughter Alys
and said 'I could do this - we could do this'. I had loads of
Vintage clothes and accessories that had been packed away for
some time, so I went home and started to get things together. I
put the word out and donations started to flood in with some
fantastic 1950's pieces coming from my mum and her lovely
friends. And so Rock Follies Vintage was born. I got onto The
Internet and three weeks later we had our first stand at a
Vintage Fair in the Old Custard Factory in Birmingham. We had a
great day and realised we had something good to offer. I was
well and truly hooked.
Digger: Can you tell us about some of the styles and options
that are available?
Lynda: Vintage is very wearable because people can find
their own style. If you go to the high street and brown is not 'in '
this year, you cannot get a brown skirt/jacket. You have to be
dictated to by the fashion police who tell you that you can
it any colour as long as it black, burgundy or what ever the
seasons colours are. Early on, with Alys bringing a really
fresh young eye, we styled the pieces that I had collected, and
we realised that we could offer a really good selection of
styles and sizes in a huge range of colours and fabrics. As
long as we stuck with quality or quirky. So we love items made
from cotton, leather, silk, wool, along with beautiful prints,
quality knits and desirable collectable items along with the
really unique, quirky stand-alone items.
Digger: What are the USPs of the Rock Follies business and why
is Vintage such a good buy?
Lynda: Our collections look good on the rails, they also
stand alone. We don't buy our stock wholesale, instead we
source and hand pick individual items. We also have a range of
re-work clothes these have proved very successful, especially
to students, as they are great value and are individual edgy
items. Like our re-work mini skirts and maxi dresses that are
made from Vintage fabric or clothes and trimmed with Vintage
Digger: Who are your 'typical' customers Lynda and where are
they coming from?
We realised that a lot of our customers are students. They
love the quality knitwear, the individual scarves, the faux
fur coats. However we have a lot of the dedicated Vintage
customer who love attending Vintage Themed Festivals, days out,
even weddings, who are looking for the hat to complete the
outfit or the whole ensemble. They come from all over the UK
as we travel around and attend the Festivals and Vintage
Digger: And what sorts of comments and feedback are you
getting from them?
We have had some fantastic feedback, we are often told
have the most amazing stock and we love your jewellery".
often see our customers again and love it when they come and say
hello. We get a lot of instant feedback on Facebook which is
really good to see.
Digger: Why is retro and vintage such a big thing these days
for so many people?
Lynda: I think its because it is individual and quality.
Today, unless you have a lot of money to spend, many items on
the high street are made cheaply and not to last. Whereas if you
are careful you can pick up the most amazing quality garments
for a bargain and they will last. Also, people can be who they
want to be. If they want to wear a sticky out spotty dress
they can if they go Vintage and have fun as well. Also, the
whole atmosphere is what people buy into, they love the feel-good factor, the music, the personal shopping experience.
some great chats with our customers and also lots of laughs.
Digger: What are the most enjoyable and rewarding aspects of
what you do?
Lynda: We love to add to the collection with a real
fantastic find. We also enjoy to network with the other
traders on the circuit. However the best bit must be attending
the Vintage Festivals like Twinwood and Goodwood, and meeting
some of the friendliest and most genuine people. The icing on
the cake is, of course, being able to supply just what they have
been looking for.
Digger: Can you please tell us about your plans for developing
the Rock Follies business in the future?
Lynda: Although we have not been going for very long we are
already quiet established. We plan to attend lots of Vintage
Fairs and Festivals. We also will be developing our website to
start selling on line. We have a lot of ideas and projects
that we will be introducing. So keep an eye on our Facebook page, follow
us on Twitter and check out our events page on the website to
keep updated and to find out just what our exciting plans are.
We are inspired by yesterdays beautiful fabrics, design
and quality. Today, when new clothes are mass produced
for pennies and sold for many pounds, it's great to find
that individual affordable item that can make you feel a
million dollars and nobody knows the price tag! If this
is for you then go Vintage. You only have to pick up a
beautiful pair of enamel earrings from the 1980's to
appreciate the quality of the piece. To be truly
individual you can have the scarf that nobody else has,
the dress that makes you shine.
Here at Rockfollies Vintage we can offer you some
unique pieces at affordable prices that will develop
your individual style with such ease.
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