Jukebox Jive Show 22nd - 23rd October 2011
talks to Katie Gale who is the energetic and enthusiastic
driving force behind the new Jukebox Jive Show to be held near
Heathrow in October.
mix of Jukeboxes, rock & roll and retro & vintage,
The Jukebox Jive show features live bands, makeovers, jiving,
memorabilia and clothing dealers and, of course, Jukeboxes.
has started from scratch with this show - gone are the greasy
burger bars and tired-looking anonymous bands of other Jukebox
shows. Katie has high expectations and has set herself
high standards for this new show, bringing in lots of new
attractions and events. Ladies can have hair and make-up
makeovers (book early!), there are jive lessons, you can
sample the delights of a reproduction of the famous 2i's
coffee bar and listen to a variety of authentic and original
rock and roll live bands.
discuss Katie's background and the background to the show and
what the public and potential exhibitors can expect at the
show. We also hear some of Katie's plans for the future of
this new and innovative event.
Hello Katie. Please tell us about your background.
Katie: The whole rock and roll and vintage thing wasnít at all what my
mum was into when I was growing up. She was a Michael Crawford
fan, so I literally grew up with no sense of musical taste at
all. (Digger laughs) And Iím quite happy to say that,
because I know my mum would agree with that. She doesnít
have any Ďoutside the boxí musical tastes.
she likes Michael Ball too?!
Katie: Everything like that. The variety CDs. So
I wasn't introduced to rock and roll at a young age. But my
grandmother was a dancer when she was younger so I did grow up
with the musicals and saw her dressing quite glamorously when
she was on the stage. It was before I was born when she was
doing this, but she would show me some of the photos and take
me up town and show me some of the places. She used to work in
a music shop in Hounslow, Lampton Road called EJ Long which
used to sell instruments and so on. And they had quite a lot
of stars coming into the shop. It was run by my great Aunt
Margaret Wood. My Nan has a rich background in musical theatre
and I just loved talking to her about it. I was at stage
school for a period so I was into all that and the way people
dressed and the look but not really into rock and roll thing
until much later. When I was twelve I got arthritis in my
joints. I was thinking today that itís actually quite a
retro thing to have because it was something that was seen
then as an old personís condition back then!
Thatís a very positive take on arthritis Ė seeing it as a
Katie: Itís something that was very difficult for me and a lot of my
life had to change. I couldnít really walk that much and I
had to stop dancing and doing my ballet.
is it these days Katie?
Katie: Itís controlled by drugs these days and I can do as much as I
can. But because of what happened when I was younger- and it
was whilst I was growing- when you stop doing things that your
body was doing you canít go back to that really. It was
impossible to go back to enjoying what I was doing before.
Then I met my partner Paul when we were at college. He has grown up with
rock and roll music and soul music pretty much from the word
go. His dad Bob is a record collector and organises the
Soundbite Record Fairs around Surrey and South London. So
his family has been the reason why Iíve got into this.
were instrumental in it, if youíll pardon the pun.
there been any cross-pollination the other way? Do they now
love Michael Crawford?!
Katie: (Laughs) No. I would never do that to them. I respect Paulís
musical tastes and they do vary completely from the
contemporary to a bit of rock and roll. Our household has a
big range of music from rock to Latin.
I was a lad (!) there was a certain snobbery about music and
you weren't able to move between genres very easily as it was
seen as almost disloyal. So you had the situation where my
sister had to hide her copy of Electric Warrior because T Rex
werenít seen as cool by her contemporaries who were
Ďhairiesí. Move forward twenty five years and itís
totally cool. In fact most things are cool these days Ė Tom
Jones, Shirley Bassey, Rolf Harris, Matt Monro Ė you can
play them all alongside your Led Zeppelin or your James Brown.
Katie: I think it has changed a lot. When you talk to people who donít
really understand the music business and where itís been, I
mention Cliff Richard and they say ďHeís so cheesy!Ē and
so this, that and the other. But they havenít thought about
his career when he first started Ė he was a rock and roll
electrifying intro to Move It.
Katie: Exactly! Then somebody told him he had to appeal to a wider
audience and so he went down that easy listening route. So
people donít always understand the rock and roll history
these days. I always say you canít really understand music
today if you arenít prepared to dabble in music of the past
Ė is the cornerstone to how everything has progressed. On an
iPod you can have some Jerry Lee Lewis but also some other
genres as well Ė an eclectic mix.
Thatís what Iíve got. Itís good not knowing whatís
coming next on the playlist.
Katie: Yes, I do enjoy that.
Where did the Jukebox Jive Show come from?
Katie: It was a lot to do with the Jukebox Madness Show, which has now
closed down. I started helping out Bob at the Jukebox Madness
shows in 2008 and I was behind the stall helping him sell the
records and getting immersed in the whole idea of it. I was
talking to the organisers Ė the Winward family and getting
to know them and some of the dealers as well gradually.. And
in 2009 I helped out and also had my own stall for Cancer
Research UK. I sourced a load of vintage items from their shop
and other charity shops. I also sourced a load of items from
other vintage shops and sold them for a profit for the charity
keeping cost price for myself.
might sound a bit metrosexual here (both laugh) but charity
shops are great. I go past my local one on my daily walks and
they always have a different display in the window. It must be
quite interesting for the staff because thereís a big
Katie: It is fantastic and when I used to work in the Wimbledon Cancer
Research UK branch (in voluntary terms) I used to work
weekends on their vintage section and I would help them sort
the wheat from the chaff. And a lot of what Iím wearing
these days is from the charity shop but also from vintage. I
buy everything I can from charity shops, whether my size or
not, and Iíll keep it in the cupboard and sell on eBay.
Itís marginal what you can get on eBay these days because
thereís so much stuff.
Weird Al Yankovic called it the Worldwide Garage Sale.
Katie: It is true, but then if youíve got a good pieceÖ I had a pink
Laura Ashley dress similar to the one Iím wearing now and it
just didnít quite fit me so I put it on eBay. I bought it
for about £10 from a charity shop and I thought I would sell
it for near enough the same amount because it was a really
good style with a nice neckline. But in the end there was a
bidding war for it and it ended-up going for £45. So it just
depends on what you get and when you get it and the people on
Itís the old auction thing Ėright people on the day.
Katie: Definitely. When I did the Jukebox Madness Show we sold some
really good items and we made about £900 for the charity - it
was a really good show. We had a fantastic 1930s Harrods fur
coat which was really well-made and we sold it for £95. We
clearly had the right people there on the day to make the
purchases. It was a fantastic coat and although the show was
40s and 50s it did blur the lines between that.
lot of people do blur the lines these days donít they?
Katie: They do. My new show is about the forties and fifties and I try
not to go any further back than that.
any further forward?
Katie: Yes, a little bit because the sixties was a golden era for music
and thatís where a lot of what we love now was developed.
But not much further than the sixties. So I did the Jukebox
Madness Show and then I thought ďSo what do I do next
year?Ē And at that point the people organising it had handed
it over to their daughter Rebecca and I said Iíd like to
help out doing some flyering and coming to some gigs with her
and getting some good people on board. I had some ideas to get
some good bands, because the thing it was lacking was a spark.
We had bands there but they were people that nobody had really
heard of and they were playing three or four times on the same
day. It needed something different for people to be aware of
and to get excited by. People would go to try and make a
profit and talk to some of the dealers and get a bit of
networking going but it wasnít exciting. We did work
together but in the end she went with the same kind of people.
The event itself was alright but it didnít go as well as
planned and had a very low footfall for the Sunday and it was
a real shame. She and her team had worked hard and theyíd
been going for 22 years.
to establish a brand like that is hardÖ
Katie: Yes, it was a big brand and even across the pond as well there
were people interested from America. And also from Europe with
people coming over especially for the show so it was a big
operation. Rebecca worked hard but to develop something like
that it needed to be thought of more as a business and the
prices were never developing Ė some exhibitors were paying
the same prices as they were paying in 1984!
you have learned some lessons from others mistakes?
Katie: Yes, absolutely. In terms of shows, I have been to a few over the
last few months and noticed things I would do differently. I
also know some of the issues the exhibitors had from past JBM
shows and so I am able to address these with mine. Iím not
saying it will be perfect by no means in its first year but I
know what it needs to look like and how it needs to be run.
When the JBM Show was ending, Rebecca did offer me to buy the brand. But
I was working with Colin at Sound Leisure at that point and he
is very supportive and he said perhaps at this stage itís
better to start from scratch. Because people know too much
about something and sometimes knowing too much is a negative
Katie: So I turned down the offer but said to Rebecca I still wanted to
have a good relationship with her.
"Give me your client list!"
Katie: I wasnít able to have that unless I paid for it but obviously
the exhibitors from previous years are all pretty accessible
from old show guides and so on. Once you talk to one person
you get other contacts and people have actually started to
contact me about it as well.
you been in contact with the Brighton Show?
Katie: Yes, in fact we did an ad in their brochure saying we are coming.
One of the bands who played down in Brighton were interested
in playing at our show Ė The TTs, although now weíve
actually gone in a different direction. It was good that there
was some swapping and cross-over and relationships, although
the Brighton Show is very different from what Iíve got in
mind. I have a very clear vision.
Digger: You seem very determined what is your
biggest inspiration to keep motivated?
Katie: My mother has been very influential. My mother is fantastic. I
also have a little brother now whoís six who I adore Ė my
mother made a fantastic life for herself and me. I always owe
everything to herĖ my drive and so on because she was
driven. She was eighteen and had a child and it would have
been so easy to say ďNo I canít do this.Ē But she had
two jobs in order to support us and I was looked after by my
grandmother which is why we are so close.
she still around?
Katie: She is. And actually I recently bought her a laptop and have been
teaching her how to do it. It was frustrating the first month
because sheíd ring me every ten minutes and say ďIíve
done something wrongĒ and itís so difficult to visualise
it over the phone because she doesnít know the right terms.
But now sheís on Facebook even and we've really moved on to
such a good degree. Itís good for her because granddad's got
Alzheimer's and doesn't really know whatís going on and so
she could be a bit isolated but now sheís got something to
do. The family unit is such an important thing for me. And I'd
like to think I have a bit more street knowledge than most,
especially some young people I see today who donít seem to
be aware or have the knowledge or tools to face life.
they showed old episodes of Top Of The Form on TV recently it
was amazing how knowledgeable the youngsters were in the
fifties and sixties compared to now. The kids these days would
just say ďWhat? Whatever.Ē Iím sure that people are
clever within their fields but even on University Challenge
they come up with some really stupid guesses which betray
their lack of a fully-rounded education.
Katie: You think how would they survive if they were put somewhere? Ė
socially, mentally and emotionally. I think it is almost more
about that and thatís how Paulís family and I have grown
so close. Because he came from a completely different
background to me Ė he went to a private school and was very
well educated and Bob was able to supplement income by doing
record fairs and so on and that was a big thing for them. So I
think it does complement it well because I bring a lot of
grounding to him and his family. And he and they have been a
great help to me.
do you see the show? Youíve got three months Ė youíve
obviously got a lot of people booked in already?
Katie: Yes. We have 40 Exhibitors booked in so far and the Beauty Salon
and Cupcake Cafe
said youíre expecting a footfall of 2,000?
Katie: If I got 2,000 I would obviously be very happy because itís the
first show. If I got more than that I would be ecstatic.
Itís at Heathrow? Is that so people can fly in? (Both laugh)
Katie: Yes, It was funny really Ė itís so political where you hold a
show like this! I wanted it to be close enough for all to
attend and Heathrow seemed a good place. We looked at Gatwick
hotels as well. It is also important for a large car park and
there is plenty of that around the Airport. The hotel is very accessible
and I am in talks with the company who run the Hoppa Buses to
see if we can get some discounts for members of the public
travelling by public transport. Ė If you donít ask you
are visibly very happy and excited about this.
Katie: Whatís great is that we will see whatever we want the show to
be. And I say 'we' although itís only me so itís the
'royal we'. And I know what I need to please the customers
because Iíve spoken with just about every one of the
exhibitors who have ever exhibited at previous shows and I
know what issues theyíve had and where things could have
been done better. I have taken that all on board, so in
management speak we have 'stakeholder engagement'. So I want
to make it more professional and more of a business. Even when
people have booked their stands I have sent out terms and
conditions, which never really existed for any shows before. I
have made sure people understood what they were booking. The
way Iím working it now is that all exhibitors will get
monthly updates about what Iím doing and where the show is
going to be advertised Ė any news updates.
I do have my whole family down to help on the show and Paul is the
accountant, so it is a family affair!. We want to see how
things work this year before developing a lot of ideas but I
did bump into a representative from Cath Kidson who chatted to
me about developing a ĎRock and Rollí brand in the
I have started to ask if they want advertising space in the show guide. (£65
for full page and £35 for half a page) The programme will be
a lot different to other shows Ė I will be doing a lot more
interviews in it and people will want to buy it, not because
it has a load of adverts and details of the show layout and
exhibitors but it will have interesting articles. I'm
including one about my Nan and when she worked in that music
shop. Sheís trying to remember it!
Hopefully she can do some research on The Internet.
Katie: When I first originated the idea of the Jukebox Jive I was on the
Jukebox forum and they are people in the business and dealers
on there. A guy called Peter May from Classic Restorations
runs the forum and he said "Letís start up a discussion
about the show. "It was surprising - I had so much
negative feedback to start with Ė "Itís never going
to come to anything, youíll never make it work, you donít
know anything, youíre only 26." And I thought ďOkay,
thatís fineĒ, because that worked the wrong way for them
and means I worked a lot harder in order to achieve success!
It does the opposite with me, but Colin was very supportive
and posted what we were doing on there and so Peter keep
things going now.
much space is left for exhibitors?
Katie: I still have some spaces for people to book although I am trying
to make it look a lot more spacious for people who are coming
and also more visual and interesting Ė we have the jukeboxes
all over the back end of the room and I already know what
itís going to look like. In the middle of the room, there
are going to be the record dealers and that kind of thing and
then we do have clothing dealers at one end. A lot of repro
50s clothing. But also some people who've never done this sort
of thing before and wanted to see what the market is like. We
do have a foyer space as well so lots of areas for the public
to seek bargains!
A lot of my thinking with the exhibitors is that I didnít want to
overbook and cram everybody in so that it ended-up nobody
doing well because there was too much going on. I want to make
sure that everyone gets a fair crack at the show to make some
money. My stall prices are very competitive because this is
the first time and nobody knows how it is going to turn out.
So I am working closely with them. Iíve made it very clear
this year that it is on a business footing and so people have
to pay the going rate. And itís also their responsibility as
much as mine to make sure people know about the event. Every
email I send to the exhibitors I remind them that they need to
advertise it too. I received some calls from possible
exhibitors saying they used to advertise the Jukebox Madness
Show and got free or special deals as a result. I said ďThat
was very good. But you wonít be getting that from me!Ē
Advertising is a prerequisite of having a stall space as far
as I'm concerned.
think itís crazy that people wouldnít also promote the
Katie: So thatís why I have decided to move with the times and start
afresh with new terms and conditions. And with an entirely new
event and venue. There are youngsters out there who are a
little bit intrigued but not really sure about this type of
retro, so I wanted to create a show that was accessible to
everybody. We have a good balance - bookings for retro
memorabilia, record dealers and clothing and the only ones we
might still like on board who are not already are jewellery
know some of those sorts of dealers and will mention it to
Katie: Thanks. We have Lipstick and Curls who are doing a make-up parlour
at the show - they are going to be performing makeovers and
people can book in advance for that which is really useful.
much is entrance to the show?
Katie: You can book tickets online with a discount via Paypal. £6.50 for
an adult for a one-day ticket and £5.00 for a Child Ė
although under 7ís go free. Tickets are also available on
The event is from 10:00am to 6:30pm on the Saturday and 11:00am to 5:00pm
on the Sunday. Weíve got some really good ideas for food and
drinks Ė we were hoping to do a cocktail bar and are
re-thinking that. Weíre going to have a little diner Ė we
wanted to recreate the 2iís cafť so Iím doing a little
bit of investigative work at the moment to try to find out
what it would have been like inside. Although we canít do it
completely, it would be nice if we can put a sign up saying
the 2iís cafť. And we have the bands in there and the bar
and a diner where you can order some hot food and a tuck shop.
Weíve actually got two bars that are going to be open as
well. No burger vans or anything like that Ė thatís
not the way I work and we donít want greasy food.
Making sure your visitors get their five a day? (Laughs)
Katie: Iím a bit of a health freak like that. We do have an exhibitors'
after-show party on the first day as well with the band
playing. We have done a deal with the hotel, so for £100,
two adults get to stay at the hotel and to enter the show both
days and the party as well. Iíve sold some of those already
which is really good and thereís been a lot of interest in
that. We have got a weekend pass available online and thatís
£20 - you can come and go the whole weekend. I am expecting
ticket sales to pick up now as weíre only the start of
August and the event is in October. So when people start
thinking about Christmas and once the advertising campaign
kicks off in mid-August. Itís always good to get people out
there talking about the show.
Thanks Katie for letting us know about this new show and I
wish you the very best of British.
Katie: Thanks David.
Katie an email
The Jukebox Jive
Show 22nd - 23rd October 2011
Jukeboxes, Vinyl Records, Vintage Clothing, Retro Memorabilia,
Hair and Make-up Makeovers, American Diner, Live Rock
and Roll Bands
The Show will be open to the public from 10am - 6:30pm
Saturday 22nd October and 10am - 5pm Sunday 23rd October
The Show has exhibitors from all over the UK and Europe
showcasing fantastic Jukeboxes, vintage clothing, records,
memorabilia, retro lifestyle and much more!
Adult Day Ticket:
£8.50 on the door
£6.50 online in advance
Children Day Ticket:
(under 7's go free)
£6.00 on the door
£5.00 online in advance
Family Day Ticket:
(2 adults and 2 children over 7)
£25 on the door
Weekend ticket (for entry to the show on both 22nd and 23rd
October, only available in advance online conditions will
Children over 7: £7.00
VIP Gold Ticket
This exciting package is on limited release of only 10
tickets. This includes:
* Weekend admission to the show
* Overnight stay in the hotel for the night of the 22nd
* Exclusive entry to the Exhibitors Lounge Party on the
evening of 22nd October
Tickets are valid for two adults and are at the amazing price
Buy your ticket or a VIP weekend of Rock and Rock and Jiving
fun before they are snapped up!