Magazines is an online business that specialises in the
sourcing and supply of Celebrity magazine back issues and
Vintage magazines - Hello!, OK!, Vogue, Elle, Glamour,
Kerrang, NME, Loaded, GQ, Arena, Vanity Fair, Tatler, ZOO
magazines as well as many other titles. They currently have
10,000 magazines in stock.
started, as things often seem to do, as a hobby and interest,
and now has blossomed into one of the most successful such
services on The Internet.
Digger talks to Jackie who owns and runs Crazy About
Digger: Hello Jackie.
Jackie: Hello David.
Digger: How’s business?
Jackie: Yes, it’s doing rather well.
Digger: Good to hear.
Digger: Can you tell us how Crazy About Magazines came
Jackie: I started off by selling on eBay and I’ve been
selling on there for about five years.
Digger: Have you noticed peaks and troughs
in demand on Ebay?
Jackie: Yes, yes and then obviously the fees went up and
visibility went down and then we were selling abroad.
Digger: They introduced Buy It Now which turned it from an
auction into a big shop.
Jackie: No, well we just got tired of it and we thought because
we’ve got all of these magazines we should start up a
website. See how things go.
Digger: How are people finding you?
Jackie: Well, we’re just Internet-based so we rely on
people searching through Google mainly. At the moment
we’re getting about 500-600 visits a day, so pretty
good. A wide range of things that people are searching
for, from the common magazine to ‘Can you find me an
article – I appeared in this magazine years ago – have
you got it?” It’s amazing what people are looking for.
Digger: And you only get paid when you actually find the
Digger: It can be quite labour-intensive, sourcing,
Digger: But when you get a good customer they’re worth
keeping happy. I had one American lady client who liked a
certain quite obscure British actor and I would source
items for this lady who would pay a premium for me to go
up to London and find photos, posters, copies of TV or
films that he was in. The stills at the B.F.I. would cost
£25 for me to buy but she was quite happy to pay for as
many as I could get and pay for me as well. It was quite
Jackie: We do find that. We have collectors who like Cher, Alan
Rickman - we just had a large order from a lady in the
States who likes Michael Jackson and is prepared to pay good
money for items that they can’t get. Or, you know, for
items that they can’t source easily abroad. And for back
issues that they missed.
Digger: Have you got many complete runs of magazines?
Jackie: I would love to get a much larger collection of
Vogues. We’re really only going back to the early
seventies with Vogues and obviously they’re getting hard
to find. We’ve got collections of Esquire, of Attitude
the gay lifestyle magazine, fashion magazines do very
well. Large collections like Vogue and Elle, Tatler,
Harpers, those sort of things.
Digger: Where does it come from? Does it come from
people’s collections when they stop collecting or pass
Jackie: I have always been interested in magazines so
I’ve collected a lot over the years. My boyfriend has
also collected too and we sort of combined forces on eBay.
And now, because we buy collections, we get a huge amount
of people contacting us and saying “Would you like to
buy this, would you like to buy that, how much would you
pay me for this collection?” and so on. We just have to
sift through what we need. We’d be bankrupt in no time
if we bought it all. And we haven’t got the room.
Digger: So you clearly have to buy to sell and sell to
buy. Are the main sellers the titles that you mentioned?
Jackie: Yes, we try to collect anything and everything
that we can, from fashion to music, TV, Glamour, whatever.
We steer away from the adult stuff – you know, Penthouse-style.
Digger: A friend of mine is a big sci-fi fan and Katy
Manning was Dr Who’s assistant in the 70s and she
appeared naked posing with a Dalek in one glamour mag. He
took it to a signing and presented her with it and she
said “Oh no, I don’t sign THOSE these days.” (Both
laugh) He was very disappointed... So you have complete runs
of some titles. What happens if you have a request for one
issue from a whole run? Do you say you can’t have it
because it will ruin the set?
Jackie: No, we don’t. I can say we’ve got a complete
set at the moment but they’re there for us to sell, so if
someone wants to buy one then we’ll sell it and try to
replace it. What we’ve got on site is about 10,000
Digger: Do you have much dealing with the other dealers?
Jackie: No, I haven’t had any dealings with them direct.
I do refer people to them sometimes if I don’t have an
item. I did contact them and said we’d be happy to
recommend them if they recommended us if either of us
didn’t have a particular item a client was looking for and they
Digger: Have you had any referrals from them?
Digger: Mean lot! Some people are like that. I suppose The
Internet has a huge impact on what you do?
Jackie: It has. We wouldn’t be here but for The
Internet. We might get a few local people making enquiries
in person, but it’s all selling online.
Digger: There’s a man called Ken who runs a very
well-stocked magazine and ephemera shop in Newport Pagnell
and I don’t know how he keeps going because he doesn’t
seem to be online. I know he does a lot of fairs, so maybe
that’s why. You don’t attend fairs, do you?
Digger: What gives you most pleasure out of what you’re
Jackie: I’ve always enjoyed reading since I was sitting
in my pram. Always interested in fashion magazines and
celebrities. Oh, we have got almost a complete run of
Hello! Magazine from issue one. And just leafing through
the magazines and the vintage stuff, it’s just very
interesting and I find the hole scenario of selling so
much more worthwhile than the job I already do.
Digger: I may have some magazines for you. I have a lot of
American movie magazines, mainly from the fifties.
Movieland, Screen Stories, Photoplay. Should I send you a
Jackie: Yes, please do. Send the details.
Digger: How do you know what might sell?
Jackie: Having been doing this for a while now we sort of
get an idea of which celebrities are popular and what
sells well. Again, there’s contact from people who say
“Is this article on page ten of the magazine? I’ve
read that it is somewhere and would like to buy it if it
Digger: So it’s not always the cover that sells a
Digger: And there’s adverts in there as well, of course,
that can also be what people are looking for. You’ve
added autographs to your range too. Is this part of an
expansion of the product range?
Jackie: No, actually that’s my partner and he’s
collected autographs for a long time and has decided to
set up his own website. Then we decided that we should combine the
two. Someone might be interested in a magazine that features
someone and they might also be interested in a signed
photo if we’ve got it. So he put it there as a sideline
for the magazines and again that’s doing pretty well.
Digger: That’s good. The old cliché, if you can do well
in this climate...
Jackie: That’s right.
Digger: Is he thinking of stopping his day job as well?
Jackie: Yes, sort of. He helps out in a small way. I’m
more managing it. I won’t say he’s disorganized but…
I think I’m more in keeping with the day-to-day running,
but if it takes off and grows he would eventually like to
come alongside and go forward full-time with the business.
Digger: What do customers give you in terms of feedback?
Jackie: Well, touch wood, we’ve never had a client come
back to us yet to say they are unhappy. And we’ve been
trading for two and a half years. No unhappy customers.
We’ve got a customer feedback page and no bad comments
so far – things like "packed well and beautifully
presented and better than I ever could have thought".
Digger: That’s very difficult to achieve - normally something
will go wrong with the delivery or something beyond your
control and you’ll get the negative feedback, so
you’ve done well.
Jackie: We’ve had a few hiccoughs with the post, of
course we have. And
we’re always happy to resolve those sorts of things but
we’ve never had anyone say “This is a terrible copy
and we’ll never buy from you again.” I suppose we
might at some point and you can’t satisfy everyone, can
Digger: What is the biggest seller?
Jackie: The biggest seller is Vogue. We’re always
looking for more too.
Digger: What are people doing with these? Are they buying
the whole thing and keeping it or cutting it up and turning
pages into framed items?
Jackie: Well, I don’t really ask a lot of the time. I know
a lot of people buy them as birthday presents. At the
moment, the eighteenth and twenty-first birthdays are
looking for a 1988 and 1989 Vogue so that is a
twenty-first birthday present for someone, I presume.
Digger: You know your business so well you can actually
start to predict what you need to get out next, can’t
you? It’s all clever stuff. There’s companies that do
this for newspapers. You don’t do that, do you?
Jackie: Yes. We’ve got a few newspapers as well!
Digger: Birthday newspapers are a big thing, aren’t
Jackie: We’ve only got a relative few. We don’t throw
anything away. Newspapers deteriorate fairly quickly and we
have to keep everything in a darkened room as well.
We’ve got a storage unit where everything’s shelved,
in the dark.
Digger: Where is the Crazy About Magazines business
developing in the future?
Jackie: Well, I’d like it to keep going onwards and
upwards. More stock, more sales, more visibility over The
Internet, more customers.
Digger: That all sounds highly possible.
Jackie: It does sound highly possible. We were planning on
moving to larger premises but that is not an option at the
moment but may be in the future.
Digger: Is this stuff easy to insure?
Jackie: We have special insurance and also there’s
another company in the same unit as us – I think I might
have spotted them on your site? – Cinemania. She’s on
the floor above me and we often have a good natter
together. She’s got her own business and it’s also
paper products as well. It’s a bit difficult finding
insurance because obviously some of the magazines are
secondhand goods. Fire hazards.
Digger: I never know hot to value these things when posting
them. I mean, there's face value but also the value of
trying to obtain another one which sometimes could be
costly if not impossible. It’s very difficult to
Jackie: It’s a difficult area yes.
Digger: Well, Jackie, it sounds like a great business with
a lot of potential for expansion. A good thing is that
you’re doing something you’re interested in. But I
just wonder how you ever get any time to read now.
Jackie: Well yes… (Laughs)
Digger: You don’t do you?! I wonder where our businesses
will be in ten years' time and where The Internet
is taking us?
Jackie: I don’t know what we did before we had it. All
the research that had to be down the library and now
it’s there are the touch of a button.
Digger: It’s been great talking to you and thanks for
that. Best of luck with the business Jackie.
Jackie: Thanks David. Bye.
magazines back issues - Hello!, OK!, Vogue, Elle,
Glamour, Kerrang, NME, Loaded, GQ, Arena, Vanity Fair,
Tatler, ZOO magazines.
you will find a huge selection of original vintage
paper back issue magazines available to purchase in
our magazine store. We have thousands of vintage
We stock a wide range of new and used magazine back
issues including celebrity magazines, entertainment,
vintage fashion magazines, music, movies, royalty,
television, women's magazines plus lots more. We have
a vast selection of Hello!, OK!, Vogue and Woman's
Weekly magazines. We have a wide selection of old
magazine back issues in stock including many old
97A East Road
Telephone: 07733 396076